Lillian Tung, co-founder of Fur, a pubic hair care company featured on Shark Tank, chats with BeautySomething on freeing the word “pubic” and providing clean products that have been created for and by women. She also shares 3 winter skin care tips to keep skin all over hydrated and moisturized.
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BS: We tested FUR Oil after bikini waxing, and it was fantastic.
LT: One of the biggest uses for our esthetician community is to use FUR oil after waxing. We even have a specific back bar size just for them. Our esthetician community embraced it. We have a network of a 1,000 estheticians. If you use it immediately after service, not only does it get rid of the waxy residue but because of the tea tree oil, it immediately starts combating ingrown hairs and it’s immediately soothing.
BS: Tell us about the inspiration behind the line.
LT: It was about taking care of your body, hair, and skin after waxing or shaving or even if you didn’t do anything at all.
We started in 2015, (me and and my co-founder Laura). We created products that help with skin after you shaved or waxed.
Why was it so hush hush. You probably spent a decent amount of money on the service you did and why are you not getting the right products to take care of your skin afterwards?
There’s roughness, irritation, and bumps after service. All the good work that we did in the salon just goes out the door.
The traditional products on the market were Alcohol-ladden, with really harsh ingredients that weren’t safety tested for the pubic area. They were medicinal looking and something you didn’t want to keep out on your vanity. If we are going to make products that are traditionally taboo, it’s got to be something that’s taken seriously and people are going to be proud about.
The design of our Fur Oil was inspired by vintage YSL fragrance bottles. A lot of thought went into the bottle and box design. It’s about elevating everyday experiences.
BS: You’ve recently launched a shaving cream product? How does yours differentiate itself from traditional shave creams?
LT: We have a very tight line. We launched with two products and now we have 8 skus. Customers kept asking us what shaving cream do we recommend. We really couldn’t find anything on the market that was something that had clean ingredients, skin smoothing benefits and addresses female shaving.
Our Shave Cream is a very concentrated cream which means you are going to protect your skin from the blade. Also, we use tea tree oil to help fight ingrowns from the start. It’s a very dense cream, with low foam, and concentrated ingredients.
A lot of woman shave in the shower. If you use high foam products in the shower, it’s just going to rinse off. Most things are designed with men in mind who are shaving over the sink.
This is a product for women made by women and from a female perspective.
BS: You’ve created wonderful wellness products as well including your Bath Drops and FUR Candle. How did the notion of self-care play a role in your brands mission?
LT: It was so important for us to be grounded in the movement of self care. Taking care of your pubic area has nothing to do with your boyfriend or your partner. It’s that ritual you do for yourself and you’ll be happy and feel confident at the end of the day. It’s not about the pressure you are putting on yourself. It’s about doing the essential things that make you feel confident.
BS: You’ve intentionally designed the product not to look cutesy or “feminine.” You are freeing that word “pubic” and saying this is what we do. And not shying aways from it. It’s truly innovative.
LT: We say pubic hair and skin. We stand for honesty and openness – we can’t hide behind it.
The FUR mission of destigmitizing body hair and being a part of the “Body Empowerment” movement.
3 Winter Skin Care Tips From FUR:
- After your bath or shower, while skin is still damp put on cream or moisturizer.
- Layer your moisturizing products: While still in your bath, use Fur Oil or even Olive Oil or Almond Oil in your bath to hydrate skin and then follow up with lotion after the bath. That’s going to help seal in not just that water but also the oil. I love baths, I feel baths are so underrated. They are truly a multi-phase transformative experience. I wish I could take one everyday.
- Don’t forget to exfoliate: What makes your skin look and feel dry is if you don’t exfoliate. Not getting rid of dead skin makes skin look extra ashy. Try FUR Silk Scrub an exfoliating treatments with Jojoba beads for a clean and natural scrubbing sensation.
WATCH the Full Interview here
Follow Lillian @lilliantung on Instagram
For more information about FUR go to @fur_you or furyou.com
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